Time
Sep 2022-Oct 2022
Duration
8 weeks
Project brief
Inspier is conceived from the word inspire. It is a digital platform oriented to match professionals in various fields. It is also expected that this product can stimulate people's demand for cases and achieve global capacity sharing resources. This project and two designer co-design
Role
Design Lead
My main contributions
1.Research, journey map, ideation, low/hi-fi design, prototyping and user test
2. Lead the team to formulate design strategies and research directions

Final outcome

In fact our design strategy failed on the first test
When planning the overall process design, it did not go as smoothly as the picture on the right. Do you want to know what happened?

Challenges at the beginning

Our product faced three major questions and challenges in the initial interview, and honestly, I was really scared and didn’t know how to answer it at first.But in the end we found our goal
" Can I use it and place an order with peace of mind? "
" Are the people here professional enough? "
" Can finding the right expert? "
We have the most disputes over this need,users want open prices, experts are afraid that this will cut prices and compete
Finding the right expert is our goal
Low participation and low evaluation will cause users to dare not place an order

Our Goals

Figure out the context behind it and the user's mentality, and try to empathize with the user
1.A deeper understanding of where to get peace of mind
Because of covid-19, transnational cooperation in different worlds has become an opportunity
2.Bring professional focus and make good use of reviews
Use successful cases to stimulate users' trust and willingness to place orders
3.Design a process to increase overall engagement
Design a set of order and reward process to improve product safety and participation

First, Understand the problem

User Research
The main interview users think about safety and price in the experience of using similar products or shopping
1. Language barrier
Given that our products are universal in the world, the diversity of languages ​​can make people regress and therefore cause a certain degree of discomfort
2. Too few references
In a new product, the number of comments will have a certain impact on the professionalism of the expert
3. It takes a lot of time to find the right talent
This kind of matchmaking platform can be dazzling and can take a long time to see the right people

Map user journey and opportunities

1. So let's tackle the language problem first
The difference in language is a major factor that separates people. Because of this gap, we may have misunderstandings, and the feeling of insecurity will gradually arise.
Challenges and  breakthrough
Translation work is very important in today's products, because the cooperation between countries is more and more frequent, especially now because of covid 19, the opportunities for remote work have become more.
2. Take the presentation of comments and the results after the transaction as a basis for trust
User comments and feedback are too few, it is difficult to refer to whether they can cooperate or not
Challenges and  breakthrough
Use the auction portfolio to show the achievements of other people and experts during the project, as well as the evaluation and feedback given after the project is completed, and also support discounts to achieve a good cycle of increased participation
3. Make the publication faster
The posting function is not fast
Challenges and  breakthrough
In the analysis of competitive products and user feedback, I found that users generally think that the publishing function is not fast enough, so I will design a quick publishing function for the publishing function, which can access historical viewing and quick version publishing pages based on tours.

Wireframe and prototype

1. The solution of communication between different languages
We made a design feature for quick translation
Prototypes
Goal
When communicating with the other party, it can be quickly translated into the other party's language family
Feature
1. Long press the send button and click translate to quickly send the translated message
2. Even if the sent message is not translated, it can be converted into the target language by pressing the message box
3. Press the other party's message box to quickly translate into your own language
1. Quickly send translated
2. Fast translation
3. Translate message
2. Solve the problem of too few references
Use real evaluation and sold works to increase the sense of security and order rate
Prototypes
Goal
When communicating with the other party, it can be quickly translated into the other party's language family
Feature
1. Long press the send button and click translate to quickly send the translated message
2. Even if the sent message is not translated, it can be converted into the target language by pressing the message box
3. Press the other party's message box to quickly translate into your own language
1.Home page
2.Order on the expert page
3. Score and review
3. Make the publication faster
Simplified steps for publishing solicitation of professionals
Prototypes
Goal
When communicating with the other party, it can be quickly translated into the other party's language family
Feature
1. Long press the send button and click translate to quickly send the translated message
2. Even if the sent message is not translated, it can be converted into the target language by pressing the message box
3. Press the other party's message box to quickly translate into your own language
1.Home page

Testing

According to the test, we found that users' safety and reliability are our product goals, but a major problem was found during the test of the publishing function. The following is the learning after the test
The quick translation function after entering text is not easy to find
Although this feature is very useful, it is not easy to discover at first
Will pay more attention to the evaluation before placing an order
In the quick release of the permission access history of this feature, users will have doubts about personal information and security, and will they come up with the idea of what messages they want to watch?
Disquieting approach to quick posting of inquiries
The reward system for comments is effective for people to participate in it, so as to achieve a good sharing atmosphere, users share comments, and experts share their own skills

Iterate

Because this is a critical security issue, iterative design needs to be specifically addressed
Goal
Safety and reliability are the first considerations for users. Regarding the unreliability of the published allowed behaviors in the user test, I have carried out the publication iteration.
Feature
1. Make listings more reliable, the upper progress bar shows which stage
2. Don't ask too many questions, just ask precise questions
3. Finally, it can also translate other languages, so that more experts can see
1.Basic information
2.Preview and translate
Before
After
What did I change?
1. Listings become more reliable
2. Balancing safety and speed
3. Makes the publication more exposed

Finalize

Design results based on testing feedback

Result

3.6/5
First testing
4.2/5
After iterate
After iterative optimization, our user satisfaction has been greatly improved
Iteration of information
Replacing popular services with good reviews can make users feel more trustworthy
Faster translation
Fast sending and receiving messages can make users get started better
Updates on the publication
The user's idea is to find the right expert, not a quick match

Room for improvement

Business Model
Apply the business model to the product to find more design strategy directions
Import AI
Use AI question-and-answer method to more accurately release and find experts